The world is full of evolution in almost every aspect. If we talk about business, a huge shift is visible in terms of strategies, approach, and planning. Online businesses are readily trying to test, experiment, and iterate on the latest ad strategy like ecommerce ads.
What is e-commerce advertising? An act of placing paid content on an online or offline property is Ecommerce advertising. A website, social media network, podcast, search engine, newsletters, or other interactive elements such as chat or instant messaging are examples of online properties. While the offline properties include more traditional forms of advertising. E.g., TV spots, radio commercials, out-of-home advertising (such as billboards), direct mail campaigns. These paid messages help businesses and products reach people who may or may not have heard about it. A business could aim at growing brand awareness, getting a direct response like app signup, sale via advertising campaigns. Types of online advertising for e-commerce You can always plan with one of the many ecommerce advertising strategies and networks. Based on the goal for the campaign, it becomes easy to determine the type of advertising campaign. Some businesses prefer to drive sales and revenue, or improve brand recognition, or drive website traffic, or acquire more email addresses for the mailing list. The key performance indicators (KPIs) vary for each goal. Display ads These are one of the earliest forms of web-based advertisements, also referred to as banner ads. With passing time display ads have gotten much suave with ad networks like Google. It enables a business to dynamically target people based on interest, demographics, location, and much more. Choosing display advertising with a “direct-response” mindset isn’t advisable. Most ads get a low click-through rate (CTR). Also, to be noted that these are typically billed in cost-per-thousand impressions, or CPM, format. Therefore, as a marketer, if you want to display ads start with a small budget. Facebook and Instagram ads Facebook for Ecommerce is heaven as billions of people spend their time on social media, especially Facebook and Instagram. Apart from this, social media platforms give a huge variety of options in ad formats and targeting. While picking Facebook for Ecommerce you can display image-based ads, video ads, lead ads, slideshow ads, dynamic product ads, and more. On the other hand, Instagram is owned by Facebook allows you to manage both Facebook and Instagram ads together in the Facebook Ads Manager interface. Adwords Google Ads for e-commerce (previously known as Google Adwords), act as a great way to show up in front of customers while they search for products or services offered by your business. This is a PPC (pay-per-click) or SEM (search engine marketing) type of ad format. Google’s popular PPC model enables you to pay when somebody clicks on an ad to visit your website. Google takes into account the following factors when determining your ad placement:
The best way to maximize the traffic that’s coming to your site as everyone visiting is not converting. It’s a proven fact to influence people to get back to the site either by clicking on an ad or by going directly. Various digital e-commerce platforms and ad networks provide the retargeting service but Google ads for e-commerce and Facebook ads for e-commerce are the most common. Final ThoughtA digital e-commerce strategy that works well for one e-commerce business may not be effective or suitable for another. This is why testing and measuring your return on investment (ROI) on both online and offline channels is important. Before starting with e-commerce ads, begin with testing one or two specific channels with a small budget. An e-commerce digital marketing agency adroitly plans upon scaling up a small budget on ads that are converting well. It’s no wise choice, to begin with, a big budget and waste money trying to figure out what works. To understand what ones are most effective keep a track of the cost of CAC and LTV of each advertising channel.
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Which social media channels have you been using for your eCommerce ads. We bet you settled for Facebook, Instagram, and perhaps Pinterest. But, you’ve definitely heard of Snapchat, and you most likely don’t know how to use Snapchat Ads for your eCommerce business.
Right? The same as most online businesses! We don’t blame you. Snapchat is a relatively new social media platform unique in terms of functionality and content and not as straightforward as Facebook or Instagram. It can feel daunting to get started and set up your Snapchat eCommerce marketing strategy, but you shouldn’t let that stop you from using it. Why? Just look at these data:
Why do brands excel when using Snapchat ads for eCommerce marketing? Less Competition, More opportunityAlmost all businesses have a Facebook account, a Twitter account, an Instagram account, and probably a Pinterest one. On the contrary, most eCommerce businesses haven’t established a presence on Snapchat yet. It is much easier to find a place and solidify your brand on this social network. Stand out and show the fun side of your brandSnapchat was designed to be casual and fun. Snapchat is a more authentic, more natural, and more spontaneous platform. Using Snapchat makes it possible to show another side of your eCommerce business and express your brand personality in a new way to build a closer and a warmer relationship with the users. Reach the younger audienceSince the majority of Snapchat users are between the ages of 18-34, they will most likely see your business videos there rather than your TV ad. Besides, as we mentioned earlier, you have the opportunity to show a fun side of your business, which is a great way to promote and gain a loyal following. But, what about the cons of using Snapchat for eCommerce?Time constraintsYou can only post a 10-second video, so you will have to post multiple videos if your content is longer. But, with too many videos, you may lose your audience’s attention and become annoying. Re-sharing isn’t allowedUnlike Facebook and Twitter, Snapchat does not offer a re-share option. The only way you can re-share content is by taking a screenshot and uploading it to other platforms. What type of content can you use on Snapchat?Snapchat offers a whole bunch of features to create different types of content:
While Facebook users react negatively to auto-play videos with loud music, Snapchat users seem to welcome that. However, when you use sound on Snapchats Ads, don’t just add them to grab people’s attention; make sure they’re integral to the ad. Snapchat Ads are Skippable Snapchat’s ad success relies on the ad placement as well as the entertainment factor. Users can scroll right down the feed if they don’t like what they see. However, ads on Snapchat are skippable to provide a better user experience and avoid businesses from being associated with a forced intention. Snapchat Ads are actionable Ads on Snapchat, unlike traditional ones, are very tailored to the context of the content. The creative tools available like Geofilters make it a great way for brands that choose to invest in those ads. Types of Snapchat ad formatsIn order to achieve the above marketing and advertising goals, Snapchat offers six different formats to create your ad. Snap AdsThis is the most basic format offered by Snapchat. They can be videos, photos, gifs, etc. Regardless of the format, these are full-screen and designed to be full of sound, sight, and motion. Snap ads are displayed between different Snapchat content types and allow users to take immediate action, such as swiping up to a URL or installing an app. Remember that if you add an attachment, Snapchat will add a call to action, so avoid placing anything important in that area. Technical specifications
Story ads are displayed in the “Discover” feed, with a cover photo and a headline. When a user taps your tile, a collection of ads open, similar to personal Snapchat stories; this means you are reaching a highly-qualified segment of your audience, driving CPAs at a fraction of the cost. For Story ads guidelines, click here. FiltersFilters are another great way to advertise on Snapchat. Those who are targeted to geographic locations are referred to as Geofilters. This is an exciting option to introduce your brand in the millions of snaps that users will send to each other daily. Quaker Oats developed a filter for College & Young Working Women, Female Fitness Buffs, Convenience Seekers, and Working Moms and drove 11.4 million impressions. When creating Snapchat filters, always keep the user in mind. Create a filter that represents your brand without being too brandy that nobody uses it. Snapchat recommends designs not to take up more than 25% of the user’s screen to maintain a positive user experience. Businesses can create their own geofilters for as little as $5. They are ideal for businesses that are location-specific as costs can significantly rise as you increase the radius. Technical specifications
Technical specifications
The possibilities are just endless with these ads. This lens from Bareburger lets potential customers imagine their meal from all angles. You can find the guidelines on AR lens ads here. Product AdsThese are ideal for shining light on your products. Upload your catalog and create “shoppable” ads, a.k.a Product ads. Users can click on the item they like and buy it straight away, which shows how Snapchat has become a channel that can drive full-funnel growth from awareness down to conversions and profit. Dynamic AdsThese are a very recent addition that rolled out mid-October 2019 and only available in certain countries. Dynamic ads bring automated personalization to Snapchat advertising offering new ways to scale and drive performance. Syncing a product catalog with dynamic ads allows Snapchat to be automatically updated about changes to products like price and availability so you can run ‘always-on’ campaigns. Swarovski and Ivory Ella had early success on their dynamic ads over the holiday season. Snapchat Pixel Tracking Just like Facebook Pixel for advertisers, Snapchat Pixel provides marketers with a code to place it on their website so they can track signups, product sales, and all traffic that convert on Snap Ads. 3 Snapchat eCommerce marketing examples to inspire you#1 Paul Valentine Paul Valentine created a short yet appealing content to increase their brand awareness on Valentine’s Day and saw a 50% lower CPM compared to other channels. #2 GOAT GOAT aimed at boosting their conversion through Snapchat Ads that lead users to the App Store to download the app and purchase a sneaker. Their campaign resulted in a 26% lower Cost Per Acquisition and 2.5x ROAS. #3 Sephora In the beauty industry, Sephora took a unique approach with gamified AR experience using a new Lens. Users were given a coupon after they completed the game to use it right away on their website. This has helped them boost their engagement and sales. data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== TakeawaysThere are a lot of great potentials for eCommerce brands to sell products on Snapchat. But, if you feel that your target audience is not using this platform, or simply it’s not your cup of tea, then you don’t necessarily need to join. Key points to remember:
In the past tons of money were wasted while throwing up irrelevant ads to the generic audience as specific targeting features and quality scores were not available. But now digital marketing is changing and LinkedIn is coming up in its new avatar stepping up to become the best channel to focus on target enterprise and mid-market prospects. SaaS LinkedIn marketing is nowadays one of the most effective channels for driving leads for SaaS companies. All of this is because of features like the ability to see your audience’s industries, companies, and job titles.
Know Three key areas where SaaS LinkedIn marketing strategies go wrong: No one can argue upon the fact that LinkedIn Ads is an expensive platform. And one can easily burn a lot of money soon and easily if they are unaware of how to use it effectively. The companies that have already tried and failed with LinkedIn ads can also succeed by modifying their budgeting, targeting, and content. Budgeting While evaluating leads through SaaS LinkedIn marketing it is more important to check for quality and not quantity. As SaaS digital marketing especially on LinkedIn as compared to other platforms requires a bigger budget. Henceforth getting fewer better-quality leads, will be cost-effective. And as a result, the cost per acquisition can be the same. Targeting Sometimes being too specific in targeting can limit your results as in multiple cases the same job can fall under various potential job titles. It’s wiser to provide a broad title to work with while doing LinkedIn marketing for SaaS. Content Opting for different strategies is the key to success in digital marketing. A lot of marketers think that they need to pitch straight to business as LinkedIn is a professional platform. Rather if you are a start-up SaaS company opting for LinkedIn marketing you must offer a free trial without credit card details. While when you are focusing on demonstrations try to pick a trust-building approach. In short: Different circumstances, different plans. Three strategies for SaaS you need to optimize LinkedIn Ads 1. Set up your targeting approach Choose the right LinkedIn marketing strategy for your SaaS company based on the kind of target audience. Some targeting approaches are discussed as under: · Warm traffic targeting It is when you target users, who didn’t convert even after being exposed to your brand. For them add the LinkedIn Insight Tag to any page on your website that you want to track. Then build a campaign around your high-impact pages by using LinkedIn’s Website Retargeting functionality. You can test these high-intent pages: Pricing page, contact page, Sign up landing page for your demo or free trial, Landing pages for any gated content, or Comparison pages of your company vs. competitors · Cold traffic targeting An effective way of SaaS marketing for LinkedIn users, who have never heard of your company. It is done using several user facets, especially from targeting by Job Title. · Account-Based marketing targeting This kind of marketing involves going after specific prospects. Those were identified as good candidates for your product by you previously. 2. Setting LinkedIn Ads campaign budget Another decision where you might need a Saas Marketing Agency is how to allocate the budget. If you’re familiar with and have previously done advertising on Facebook or Google Ads, LinkedIn’s platform will not be a tough game. · Set the total budget (typically by day) · Set the dates your campaign will run · Select the bid type When you’re done with setting your budget, it is time to focus on a long-term strategy. Let the best digital marketing agency do this effectively. 3. Monitor and analyze your ads performance If the goal of your campaign is to gather views and interest, check out for clicks, impressions, click-through rates, and average engagement. On the other hand, if the goal is to drive leads, then monitor costs and conversion rates. Conclusion To do strategic digital marketing for a B2B SaaS company, LinkedIn is a place to be. Don’t lose this opportunity. As it is a primary channel driver for clients. And for instance, LinkedIn ads have been a failure for you in the past, the above processes will guide you to give it another shot. Read More - facebook for ecommerce || ecommerce social media Content develops strong inbound marketing and for the improvement of marketing ROI, a focused and tricky approach is required. Creating a good content strategy may take time and can be tough, but it must be a major part of the marketing policy. SaaS Marketing Agency is no exception to this and they follow good marketing strategies to make customers focus on the major parts of the business. SaaS and Strategic Marketing Content 1) Increased Conversion Rates Generally before buying any product, customers always wish to gather all possible information about the product. Recently, ABG essentials had done a survey, which suggests that other methods of marketing provide six times lesser conversion rates than Conversion Marketing. Thus, along with building a great brand presence, content marketing increases your rates of conversions, ultimately leading you to more customers. If you want to use the content power to increase conversions, then make clear points on what you desire the customers to do. Set your aim and design the content properly with a clear CTA. 2) Better Engagement Content offers a better Engagement Rate for your SaaS Nowadays every one of us has an account on social media. Social media profiles, pages, YouTube channels, are some of the major platforms to showcase your content and get customer feedback. Many customers are available on social media nowadays. So, if you promote your content on social media, then, you will meet a lot of customers over the social media platforms. Thus, the better your content on social media, the more customers will be eager to start conversations and ultimately indulge in your company. You can also activate Saas Fb Ads Service, through which Ads will come on the news feed and customers will get to know about your business. 3) Content helps your Saas Get Discovered How can customers find out content in a tricky way? In such cases, you can help out your customers through your content marketing. You can create content, following the strategies of inbound marketing, aiming at the requisites & pain points of customers, instead of providing the product details. You can also make your search engine optimized, with keyword searches. Once, the customers visit your website, they just need to know the process of navigating your website and thus, they can access the content they wish to. You can easily get a lot of customers by building a good user- friendly website. 4) Impression Trust and reliability are two major credentials for carrying out anything. Customers always want to deal with reliable shopkeepers. They always try to get into interaction with trustworthy persons, rather than interacting with businessmen or persons who always wish to make a profit out of everything. Especially in the fields of technology, customers are unable to get content and they end up wondering about the relatability of the content. So, your content should be relatable and understandable enough, so that you can make your customers understand you and your importance in their lives. You can give a try of incorporating humorous flavor to your content, which might strike familiarity for your customers. You need to build the trust base in every possible way, and this trusting base will increase your sale. How to Create an Efficacious Content Strategy For your SaasYou might have a sure question in your mind that, how to design successful strategic marketing content?
Marketing itself is a demanding and challenging industry. Think of marketing as something that does not have a physical presence. SaaS or software as a service is a marketing domain that is even more challenging and different from almost every other marketing genres that we have heard about. SaaS Digital Marketing is a flourishing business strategy and with the advent of this business model, software investments have shifted from cloud-first to cloud-only. The growing popularity of this digital marketing strategy might make it look easy and achievable. However, it is complicated to make an on-point and flawless marketing structure to achieve success among the sea of competitors in the current industry. The unique quotient of this method lies in the constant relationship with your clients or customers that only starts after purchasing your software. It is vital to keep your customers interested in your services by offering them consistent value. Most Effective SaaS Digital Marketing Ideas
Prepare a PPC campaignPay per click is very useful in generating leads through different paid marketing strategies. Although there are several cost-effective SaaS marketing tactics, PPC is a good strategy when you don't get enough traffic to your website through organic means. Use content marketingIt is one of the most successful SaaS marketing strategies. Posting unique, high-quality content regularly on your website, which your targeted customers can relate to, can help you drive more visitors to your website. Use SaaS SEO marketingSearch engine optimization is another example of Saas marketing strategies. It goes hand in hand with a marketing approach that can help bring more visitors to your website, making your products reach more people's engagement. Use free trial offerProviding free trial sign-ups or free user access to your product to the customers as an incentive has proven to be a very effective SaaS digital marketing strategy for luring new customers and acquiring more conversions in the future. Offer fewer choicesOffering too many choices of a single product can confuse your potential customers, which may result in the abandonment of a potential purchase. Try to keep the variants of any product up to 2 to 3 options minimizing the chances of confusion. Improve customer experienceTry to make the purchasing experience very personalized for every customer, which will make them feel warm, leading them to purchase the product in good faith. That is why it is more crucial among all the other SaaS marketing strategies.
The Bottom LineSaaS is an evolving marketing sector. and we believe that these tactics will not be outdates very quickly. They will help you to improve customer acquisition by giving leverage to your business. This strategy can transform the entire value of your business if implemented correctly. If you feel that you need professional help to successfully carry out these tactics, there are many SaaSMarketing Agencies that offer the best competitive digital marketing services that will help you stand out among the crowd. Think Orion is a digital marketing company that helps marketers reach their desired goals faster with long-term effects. 11/26/2020 Top 5 Advanced B2B Digital Advertising Strategies in 2020: Effective Digital Marketing Campaign?Read NowIn the simplest terms, B2B marketing strategies refer to the practices or the unique ways in which companies market their products or services to other organizations or businesses. B2B digital advertising techniques have evolved drastically in the last decade. The trends in the B2B buyers starting from the search to the purchase has become more complex. Understanding the new generation B2B buyers’ behavior, following the business and marketing trends, is key to successfully targeting modern consumers.
It is beyond any doubt that digital marketing is entering a new age with brighter prospects. It is being hoped and anticipated that the amount spent on digital ads will be 50% of the worldwide advertising budget by 2020. One more factor to consider is that 55% of B2B buyers rely on referrals from word of mouth, whereas only 22% rely on the salesperson. Let us follow and discuss 5 of the most effective B2B digital advertising strategies that will become more impactful this year and beyond. Top 5 Advanced B2B Digital Advertising Strategies in 2020
Final Takeaway The marketing industry is a fast-moving sector; it is always evolving with time. If you are looking for a more in-depth insight into B2B digital advertising strategies, it would be better to talk to professionals. Think Orion is a marketing agency that provides marketing services to several business sectors to help them upgrade their business and reach the height of success in smarter ways. Contact them for planning and organizing strategies for your company to pave the way for your success. ThinkOrion is leading Saas Digital Marketing agency in canada. When you want to analyze your marketing progress, you need to make a report. Creating a proper report is the only way to analyze and evaluate the progress of your marketing strategy. Additionally, it can also help you in coming up with business plans for achieving short and long term goals. Truth is, this is an important part of your SaaS digital marketing strategy. However, it is also something which is wrongly done by the majority of SaaS companies.
For the purpose of helping small and large scale companies, we have highlighted some effective ways to report and easily evaluate B2B SaaS marketing progress. The 3 Important Factors When Creating B2B SaaS Marketing Reports Make Use of B2B SaaS Marketing OKRs You can use the OKRs or Objectives and Key Results to get actionable information on your marketing results. This is sure to work if you know how frequent you should be using your marketing report. If you have set the objectives correctly, then you will set yourself up to get the appropriate key results. You will mostly get the key results in either quarterly target vs calculated or absolute numbers. These outcomes are workable and are relatable to the current state of your marketing efforts. This way is sure to provide leading indicators. However, If your key to calculating the long-term success and the ROI of the company is either the revenue generated from marketing activities, or the results from sales meetings,it will not help you in analyzing your present-day marketing activities. In this case, you will have to assess the meetings that took place and how many sales qualified leads were generated. Current State vs Historical Performance - They are not the same Most of the marketing reports that are assessed these days only show the current state of your business. But this surely does not tell you how your business has been in the previous months. This is where you need Historical Performance. The current state on the other hand will tell you where you stand now. Acquiring and then analyzing the previous records and comparing with current statistics is important to get the results that you need to bring your business forward. To get appropriate reportinh of the historical performance you would have to keep a regular record of the data, and store it to analyze later. The current state of your business will make you aware of your position and with the historical performance you can keep a track of what has happened over the months. Make the Report Clear It is extremely important that you make your report clear. If your report is clear and simple, anyone will be able to analyze it. You need to create and organize a spreadsheet or another SaaS reporting tool. PowerPoint is not helpful in this situation. You also need to use informative and useful KPIs. Measure each specific KPIs to analyze the performance of your business. The right KPIs will help you assess whether you are progressing or not. Also, the right KPI will act as a compass for your business and help you in navigating through challenges without any trouble. For a better KPI report, you can include the source of the KPI numbers. You will also need to put in specific numbers and not percentages. This will help you calculate the numbers easily. These three ways can also be used to report the B2B Facebook marketing strategy. These ways are sure to be effective and help you create a report that is easy to analyze and report. Remember to make a report of past performance as well as current day operations. |
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